The company is extremely unpopular amongst the One Direction fanbase, who feel they have mistreated, controlled, and misbranded the band over the years, to the detriment of 1D not reaching its full potential with a wider audience, due either to deliberate, or unnecessary, career sabotage, at the hands of an incompetent management team. The company website states they handle everything from "writing, recording, touring, brand partnerships, merchandise, endorsements, theatre, television and publicity." Formed in 2003 by Richard Griffiths and Harry Magee, Modest manages artists careers.
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